10 reasons why it will be difficult to stop Emiratis from dreaming about a career in government

Last week was the Careers UAE; a 3-day career fair held in Dubai and caters specifically to UAE national job seekers searching for jobs.  This year will mark my tenth year attending the fair and speaking to employers as well as jobseekers.  Although I often tend to be quite skeptical about how these career fairs work and the whole premise they are based on -more of that in another article- Yet, it was encouraging to see a number of private sector employers participating.  What was even more encouraging was the fact that a good number of young Emiratis could be seen expressing interest in careers within the private sector.  This is a sector that has largely been ignored by the majority of locals.

It came as no surprise to me during the fair that the number of Emiratis visiting the booths of the private sector employers was clearly nowhere close to the crowds of Emiratis flocking to the stands where the government and semi-government sector employers were exhibiting.



During the 3 day event, I witnessed clearly the interest one of the small government organizations gained from a line of job seekers, while right opposite stood the empty booth of a global multinational employer.  The booth was manned by representatives who looked visibly bored.  In another instance, I overheard a young Emirati lady emphasize more than once to the recruiter that “the most important thing to her was the salary and the working hours”.

Now, while it might still seem that the private sector employers exhibiting in the Career Fair could have managed to attract a decent size of interest from the Emirati job seekers attending this career fair; however, I must earnestly confess that I remain unconvinced that this truly qualifies as an indicator of a shift in attitude by Emirati job seekers towards the private sector.

I recalled right then the strong message His Highness Sheikh Abdallah Bin Zayed -UAE’S Minister of Foreign Affairs and a public figure many of the young locals look up

H.H. Sh. Abdallah Bin Zayed

to – conveyed to UAE youth just a month ago in a public forum where he stated that the time has come for young Emiratis to “stop dreaming of government jobs” and instead look towards careers in the private sector or even consider entrepreneurship as a path.

I said to myself that we have a long way to go to achieve that shift in attitudes towards the private sector especially given the nature of obstacles.  Some are rooted deep within the UAE society’s culture.  I compiled a long list of obstacles, yet, I’ll stick to sharing only 5 of them here in this post.  To read all the 10 reasons click here.  The top 4 reasons why it is difficult to attract Emiratis to the private sector are as follows:

So I compiled a long list of what in my view as an Emirati who has been helping employers and job seekers in the UAE for the last 10 years are obstacles that face the efforts to get nationals into the private sector. I’ll stick to addressing only 4 of them at length here in this post.  The top 10 reasons why it is difficult to attract Emiratis to the private sector are:


(1) The Government Sector

According to a research paper published by Abu Dhabi’s Khalifa Fund, around 91% of the employed Emirati youth –that’s approximately 142,500 youth- are employed in the public sector.  What’s even interesting is the fact that although majority of the unemployed Emiratis are between the ages of 20 – 24 years (also known as ‘Millennials’), yet, surprisingly the majority of the Emirati youth in this segment still prefer a job in the public sector according to several research papers such as a paper published in 2016 by Dr. Georgia Daleure  titled ‘Holistic Sustainability as Key to Emiratisation: Links between Job Satisfaction in the Private Sector and Young Emirati Adult Unemployment’.

The government sector in the UAE remains the preferred destination for Emiratis, despite various govt. officials admitting that the sector has reached a “saturation” point.  I believe this will be extremely difficult to change as long as landing a job in the government sector continues to remain an option, albeit an easier and more attractive option than choosing a career in the private sector or becoming a ‘full-time’ entrepreneur.

(2) Peer and Family Pressure

An Emirati friend of mine once explained to me his theory on why it was difficult to convince more Emiratis to look at the private sector or becoming an entrepreneur as a career choice.  He broke it down to me in simple English that “Emiratis always follow other Emiratis, regardless if it was the best choice for them or not”.  He had explained what seems to be a complex problem to what could be an inherited characteristic of the Emirati culture.

The UAE culture can be categorized as a ‘collectivist’ society as opposed to an ‘individualist’ society’ based on Dutch social psychologist ‘Geert Hofstede’ and his framework to assess the cultural features of society.

Granted that a ‘collective society’ has its unique strengths and values, what concerns me is that at times the ‘collective’ nature of our society can –without proper interventions – lead to a number of negative attitudes I have personally observed among many of the Emirati youth; such as the lack of a clear purpose, self-confidence, entitlement and attachment of comfort zones.

(3) Unfamiliar Environment

“I don’t know how an expatriate boss would deal with workplace conflict or disagreement; I don’t think I would be able to express myself freely during a disagreement”, ““At government jobs, there are more people with similar backgrounds”, “private companies rarely employ any UAE Nationals”.  These are some of the familiar statements made by Emiratis interviewed for a survey I found online by an international consulting firm.

I’ve always held the view that majority of private sector employers continue to position themselves in the eyes of the Emirati society as “isolated mysterious islands” whether it is done intentionally or not.  The nature of the Emirati society craves familiarity and is fairly risk-averse.  This means committing to a career with a company that is not well known, and in an unfamiliar work environment is perceived as risky by Emirati youth as well as their family and friends.


(4) The private sector lacks a compelling narrative (A.K.A Employer Value Proposition)

Here’s a true story that was narrated to me by a young Emirati who had attended an interview with a multinational company when had just graduated.  During the interview, the interviewer who was a senior manager in the company pulled out a pen from his pocket and asked the Emirati the classic question: “In the next 3 minutes, I want you to sell me this pen for five thousand dirhams”.  The Emirati took a few moments to think about the question, and answered: “Well, you first sir, you convince me what makes your company special, and why I should work for you and If you convince me, I promise you I can sell your pen for the amount you want”.

If anything, this story demonstrates that a compelling “why” is important to attracting nationals to a career in the private sector.  I’ve met so many employers as a consultant or as a Headhunter and when I ask them, the narrative I hear from most of them does not spark the imagination or enthusiasm of prospective local talent.

In case you were wondering, my friend eventually ‘aced’ the interview and landed that job.

The following are other reasons why I believe convincing national youth to join the private sector continues to be a difficult undertaking which I will address in future posts.  These are: (5) Unattractive salaries and benefits, (6) no clear proposition of impact on society and the country, (7) an obsessive attachment to comfort zones, (8) concerns over job security in the private sector, (9) the entitlement complex and (10) lack of interest from many private sector employers

P.S. If you are interested in a meeting to assess what your organization can do to attract more locals, drop me an email. 

P.P.S. If you are an HR professional and you are interested in hearing me personally speak about the topic along with other people passionate about the topic, join us in our seminar in Dubai on the 8th & 9th of May.  Just drop me an email with your title and name of your company.  Limited seats available. The seminar is organized by international consultancy Cut-e and my company TBH Consultancy

My Email is: talib@talibbinhashim.com

A short summary of the recently announced Emiratisation measures

Ministry of HR Press Announcement

A year after the Ministry of Labour had its name changed to the ‘Ministry of Human Resources & Emiratisation’ (MOHRE); the Ministry came out last week announcing a series of new initiatives it is rolling out to drive Emiratisation in the country, and from the looks of it, the MOHRE has its sight on the private sector. The MOHRE took this opportunity to also share what it has observed as some of the critical challenges and realities surrounding the current state of Emiratisation. There’s so much of information spread out across the Arabic and English publications that I thought it would be helpful for employers if I shared here a summary of what I think should matter to you as an employer.

So, let’s start with what I believe is the most important announcement:

  • Say bye, bye to the Qouta system and prepare for a shift to the ‘Points System’: Well, not just entirely yet for now. The ‘Quota system’ has been for so long the target of much criticism by employers. I’ve stopped counting how many times I’ve been asked my opinion on the quota system, and each time I’ve dissapointed many with my response, that as a short-term solution, the quota is a “necessary evil” or a “safety pin” until we resolve the other fundamental challenges such as the education system, attitudes of Emirati jobseekers to working in the private sector, etc. The MOHRE is now ‘piloting’ a Points System across a select number of companies. The ‘Points System’ basically aims to not only measure success of Emiratisation solely on the number of Emiratis a company hires, but rather on a variety of other achievements such as the training initiatives the employer offers Emirati employees, the efforts the employer demonstrates in hiring nationals in management and specialist roles (business critical roles), the work environment and the company’s demonstrated leadership commitment to Emiratisation. From what I gather, the employers selected to be part of this ‘pilot’ will automatically become members of an ‘Emiratisation Partners Club’ and will be categorised as a ‘Platinum, Gold and Silver’ member according to each employer’s performance according to the new points system. I expect most of you are eager to get an answer to that burning question: “Are there any incentives offered to employers adopting this system and what are they”? I don’t have an answer to that quite frankly, but all I will say is “watch this space”.
  • No New Employment Visas will be issued to employers unless they can show that there are no qualified Emiratis who qualify for the role: This obviously applies on companies that qualify for the Quota system or the new Points System. To show how serious the Ministry is, the senior officials of the Ministry have been working on linking the process of issuing visas with the current database of jobseekers with the Ministry.
  • The Ministry has set a definition of who is considered according to its system a ‘Jobseeker’ and accordingly will be given priority in the system: This most probably means that only Emiratis who fit the definition will be accounted for according to the Ministry’s system. The Ministry has set 11 criteria defining an Emirati ‘Jobseeker’ who will be provided priority support by the system. I won’t get in to all of the criteria, but it excludes for example Emiratis who are retired, business owners and Emiratis who are still employed.
  • Finally, Jobseekers will be classified according to their “seriousness” in seeking employment: I have to confess, I have mixed feelings about this. On one hand, I’ve seen my fair share – it looks like the Ministry also has seen its fair share too – of jobseekers who are either not serious about finding a job, extremely fussy or just don’t know what they want. However, I also know that the phenomenon of ‘passive talent’ is a common characteristic among jobseekers across the world and particularly ‘millenials’. I feel we need to be able to differentiate the two from each other rather than throw them in one category and find creative ways to engage ‘passive talent’.
  • The Case of ‘Non-Active’ Emirati Jobseekers: The Ministry shared that out of the approximately 9200 registered jobseekers in its database, only 2700 are considered ‘Active Jobseekers’. This is quite concerning. The Ministry cited that ‘Non-Active’ Jobseekers were the ones who either failed to update their CVs for more than 90 days, failed to attend phone calls by the recruiters at the Ministry, failed to show up for interviews and basically managed to do everything that would make a recruiter cringe. Interestingly, the Ministry has come out to openly criticise Emirati jobseekers for not being active enough and rejecting job offers continuously, and has hinted that it will deal with them appropriately. This means the Ministry acknowledges the size of the challenge at hand.
  • Around 65% of employers cited that Emirati candidates lacked the language and communication skills required for the workplace
  • Women consisted approximately 82% of the registered Jobseekers: Besides the fact that Emirati women are more proactive and serious about pursuing experience and careers (I confess, we men need to pull up our socks), my experience is that there a number of cultural factors as well behind Emirati men’s lack of proactiveness in jobseeking.

What happens now?

  • Well, I believe it is high time that besides jobseekers, employers need to be proactive about setting themselves up to hire Emiratis, rather than wait to see if the current(or even future) legislations will affect them or not. There are various ways your organisation can begin to explore Emiratisation proactively. If you are interested and want to learn more and are looking for help in this area, please feel free to drop me an email at: Talib@talibbinhashim.com or send me a LinkedIn message.

Should We Be Optimistic About 2017?


First, I would like to wish you all a Happy New Year and I hope your dreams and aspirations are fulfilled in 2017.

I won’t sugar-coat it, 2016 has been without a doubt quite a tough year. Ask a common person in the street about the year, and chances are the answer will start with a deep sigh. Corporate leaders and entrepreneurs alike seem to be entering 2017 just like a

A lot of us feel like this entering 2017

punch-drunk boxer would enter the championship round of a boxing match after being floored several times during the fight. Tired, beaten up, bruised and hopeful the round would turn their way by some lucky punch. In retrospect, the corporate community in the region has every reason to feel that way. Businesses have had to deal with challenges posed by a blend of regional and global economic and Geopolitical uncertainties. While people -or Human Capital as the HR community fondly likes to call them – were confronted with the resulting implications, such as slow creation of jobs, downsizing by some companies in the region, employers holding back salary increases and incentives, mergers, etc.

On a more encouraging note, 2016 has seen a number of growing trends in relation to the human capital practice in the gulf region that should provide reason to be optimistic of what the future holds (Yes, I confess I’m an idealist which makes me a sucker for any signs for optimism).

For example, governments as well as private sector institutions are showing strong interest in ‘enabling entrepreneurship’ and ‘innovation’ as a necessity rather than “things that are nice to show support for” or “give lip service” to. Local university graduates and job-seekers are also demonstrating eagerness to not only become entrepreneurs, but also innovate.

A growing number of employees I have been speaking to who are un-engaged or

Many professionals in the corporate world have either taken the leap of faith or considering to

demotivated in their workplace are no longer keen to push on with their companies and instead are increasingly taking the ‘leap of faith’ and start their own ventures (also known as the refugee-effect in academic circles).

The public sector in the gulf which had earned a notorious reputation of –in a lot of instances- hiring local and expatriate “dead weight” (Yes, I said it) has become more vigilant and selective about their hiring process as well as who they keep. In fact, the public sectors in countries such as the UAE have been making significant strides in becoming as competitive, lean and innovative as the private sector and at times even more so.

There is an increasing interest in adopting technology across the human resource ecosystem and at every stage of the Human Resource journey in organisations.

Last but not least, the education sector and industry are having a more serious

There is an amazing buzz whenever you visit the Sheraa Entrepreneurship Centre in Sharjah

conversation with each other with the aim of bridging the gap between both sectors. One example of a succesful platform doing this is the Sheraa Entrepreneurship Centre which was launched in 2016 in Sharjah. (see pic inset)

What have you seen as emerging trends in the employment and Human Capital markets in 2016 which can potentially have a positive impact going forward in 2017? I would be interested in hearing your thoughts.

Note: The following link is an interview I had with Abu Dhabi TV last week (It’s in Arabic), where I discuss some of the thoughts and Ideas I shared during the ‘Nationals in the GCC Private Sector Forum’ in Dubai. I had shed light during the forum on some of the interesting programs and solutions I offer employers to help with some of the challenges they face when adopting Nationalisation in their companies. In brief they are:

  • How we help employers identify and design their own unique Nationalisation Strategy that is long term, inclusive and has buy-in across all levels. Also how we use this to enable the Nationalisation Manager to deliver on their goals.
  • What is the ‘bottle neck’ standing in front of implementing nationalisation in organisations, and how are we addressing it (hint: It’s the Manager)
  • How are we looking to answer the age-old popular question posed by many fresh graduates: “How can I be experienced as required by employers, if NO one gives me a chance to gain experience?”

Feel free to drop me a line on LinkedIn or reach out to me on my email: Talib@talibbinhashim.com if you are keen on learning more about what we do.

My interview segment starts at the 32nd minute of the video, so press forward to view it:  Click on this link


What I Learned Helping Recruit Locals for the Dubai Metro

Image processed by CodeCarvings Piczard ### FREE Community Edition ### on 2016-05-17 14:14:43Z | http://piczard.com | http://codecarvings.com

Last week marked 5 years since we completed one of the most fulfilling recruitment assignments in my 9 years of work in this field.  We had been asked to help hire UAE nationals across Dubai Metro’s Green Line which was to be inaugurated by a visit by the Prime Minister of the UAE, and Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid.  This would be the first time the Dubai Metro project would be unveiled to the world.  I realised after my first meeting that the task at hand was going to be a challenging one.  The opening of the Green Line would be in less than 5 months’ time and the company needed to identify, hire, on-board and train up UAE nationals who would man the metro and the various stations by the time Sheikh Mohammed visited to launch the project.

We agreed that failing to hire these nationals on time would leave a bad taste to the launch of a ground-breaking project like Dubai Metro.  We worked closely with the employer, and put in a lot of effort and time to eventually gather the first batch for the first Open Day, a group of approximately 120 local job-seekers.  Two more batches would follow after that.  In the end, after a series of Open days in different locations, presenting to job-seekers, interviewing the interested ones and speaking to parents of some of the younger job-seekers.

The Opening of the Green Line was a success, and it was even better given the fact thatdubai-metro across the different stations, young Emirati employees could be seen as Station Agents, Station Masters and Ticket Inspectors among others.

The experience of hiring locals for Dubai Metro was an eye-opener to me personally.  It helped me further understand the challenges private sector employers face in attracting and retaining local talent, it also left me with lessons some of which I use as anecdotes today when I talk to employers seeking to hire nationals.  However, most importantly to me the experience shattered a number of myths that have been floating in the market when it comes to hiring locals.  Here are 3 things I learned hiring locals for Dubai Metro:

Don’t underestimate the importance of your ‘employer brand’

A lot of the multinational employers who come with a strong reputation globally tend toonline-employer-brand assume that their existing brand is sufficient to woo local job-seekers and as a result put little or negligible effort in communicating what is the distinctive ‘employee experience’ their organisation has to offer and what does their employer brand stand for in the bigger context.  For local talent, understanding the company’s ‘employer brand’ and ‘employee experience’ helps them buy into the idea of committing to a career in the organisation. It also provides them with a powerful narrative they can use to deflect family and society pressure to look at a job in the public sector as an alternative.  Contrary to common belief local job-seekers can be very pragmatic, outcome-oriented and selective about the career choices they make.  In my workshops I teach employers that there are a number of things local talent look for in an employer’s brand.  In the case of Dubai Metro, since the employer was in fact a multinational company; we worked on building an emotional link between their careers with the employer and their potential role in being part of building a progressive economy and society.

Dispelling the myth of work and salary expectations’ of local job-seekers.

Whenever I speak about Emiratisation in public forums or behind closed doors, I can’t help but notice employers roll their eyes.  It doesn’t take them so much time to jump at me with the “yeah, but we can’t afford the high salaries local job-seekers ask for”, or “we work really long hours, and locals surely wouldn’t accept this”.  Granted that yes, high salary expectations and an eagerness to work in the government sector is a challenge when it comes to hiring nationals.  However, the biggest injustice we can do is to generalise this perception.  During our interviews with the locals applying for work in the metro, we were salary-uae-graduates-2016surprised to find local job-seekers who were earning salaries of 6,000 to 10,000 dirhams in their existing jobs (a far cry from the $7,300 the media had claimed to be the expectation of a university graduate).  I often help employers understand that the salary expectations of local talent are really influenced by the law of ‘supply and demand’ of talent in a specific region or industry, the region they are recruiting from them as well as the exact economic scenario at play when an employer is hiring.  This is another interesting topic I’ll address in future articles.

Beyond common perceptions, many of the local job-seekers have real stories and struggles.

In my years working with employers, I’ve observed that quite often hiring managers and recruiters tend to ‘pigeon-hole’ local job-seekers as well as employees into a hole that perceptionsreads “Not interested in hard work, will definitely ask too much for a salary”.  However, what employers must do is scratch the surface and try to understand that these are ‘real’ people with their own unique stories, motivations and aspirations which they bring to the table.  During one of the Open Days recruiting for the Metro I remember the divorced single mother of five kids, who attended the interview and was honest with us about the reason she had applied for the role, she needed the job to support her children rather than rely on hand-outs.  In fact, more than half of those who attended the interviews were Emirati women.  There was also the degree holder who had been out of work for two years at least, and shared with me the emotional toll of being unemployed in a society with a lot of expectations.   I met a number of job-seekers who drove all the way from places such as Fujairah and Ras Al Khaimah to apply for the jobs, but had no idea how would they work out the shifts.  All they wanted was a job that would provide them a decent living and give them the chance to be part of something meaningful.

At times I’m reminded by the important role we all played in changing the lives of this group of enthusiastic locals when I take the metro and one of the locals we helped hire comes to say a quick hello looking sharp dressed in a suit.  I couldn’t help but feel proud when one of the Emirati women called me 2 years after she started working for the metro to tell me how she was now in-charge of one of the stations.

If I would sum up all the lessons I learned recruiting locals for this particular project, it would be that as employers, recruiters, line managers and even policy makers we need to bring ourselves to not get caught up in all the simplified stereotypes which surround locals, and seize to perceive them as a number or a percentage on a piece of paper.

I’ll leave you all with some of the statements of the Emiratis who were hired in the metro as reported by local newspaper The National:

Sumaiya Abdul Rahman, 32, a mother of three who has also been employed as a stationmaster, said: “This is my dream job. I am in charge of the whole station and its equipment, and responsible for staff.”

Mohammed Humaid, 34, said he applied because he wanted a new challenge.

“I decided to give the Metro a chance,” said Humaid, 34, who is also a trainee stationmaster. “It’s a new industry in the region and everybody likes to be part of the latest and advanced technology – especially a nerd like me.”  Humaid’s wife is expecting next month and he thinks the Metro’s shift work will allow him to help his wife raise their child without the need of maids.

Kawthar Al Kitani, 28, said job satisfaction was far more important to her than salary.  “Even though this job pays me a lot less than my previous one and I have a lower position, it doesn’t matter to me,” “What matters to me is that they care for their employees and their career development.” Ms Al Kitani said


This article is dedicated to my friend, partner and Mentor Nathan McCole who worked tirelessly with me to help these UAE nationals pass their interviews and join successfully.  Nathan volunteered and asked for no fee to train and prepare groups after groups of candidates for the railway test they would have to sit as part of the hiring process.  Sadly, Nathan passed away earlier this year.  Rest In Peace.


What I Learned Being Pushed Out of My Comfort Zone from a Young Age

different color goldfish jumping
different color goldfish jumping

It was 8.00 am in the morning on a sunny and warm Saturday when a white mini-van stopped next to us.  I had been waiting at the bus stop along with my younger cousin Tariq, he was 13 and I was a skinny looking 17 year old.  My golden round-rimmed glasses added to my nerdish look, while the ‘Flat-Top’ hair style I sported at the time –For those of you born in the 90s, you are forgiven for not knowing what a Flat Top was – what was my attempt to look cool, or so I believed.  The door of the van slid open, a Filipino yelled our names and we jumped in the van in a hurry.  This would be both, my-self and Tariq’s first ‘real’ job during summer break before going back to school.  It was real, because we actually got paid quite well for it.  The pay was 700 Dirhams a month.  I was anxious and excited and hardly got any sleep because it was my first summer job.

I realise that many of you had their summer jobs at a much earlier age.  I never did.  And quite frankly, I never really had to take on any summer jobs before this.  We had our parents, my father tried once to get me in a summer camp.  I relentlessly refused and argued that I would rather spend it indoors with the rest of the boys playing video games.  He yielded.  That was then.  He had passed away by the end of 1994. This was the summer of 95 and one of my uncles thought a summer job would be a good idea for me to earn some money, gain a bit of experience and most importantly keep me busy after the passing of my father.

The job was in a secluded warehouse in Dubai.  We worked from 9 am to 6 pm inside the warehouse along with a small group of talkative and charming workers from Tanzania, Philippines, India and an Arab.  We worked, joked a lot and broke bread together trying out food from Philippines (I recall the Lapu Lapu steamed fish and white rice), the Swahili beans and Chapatti and different Indian curries.  This wasn’t a buffet, each one of the workers would take turns every day to cook in the warehouse’s kitchen.  Most of the days, we would just stay hungry and skip lunch because it was too busy.

Fast forward 2 years later, here I am anxious again ahead of my first day at work.  This time more than anxious, I feel extremely uncomfortable. It had been a year since I graduated from school and my search for jobs was not bearing any fruit.  So when the opportunity for a short one month stint was offered to me, I accepted it.  The only thing was I was going to be part of a staged ‘Magic Show’ which would be followed by a daily raffle draw.  It was part of the Dubai Shopping Festival which had just been launched.  I would play the role of the ‘Magician’ and Host–Yes, that’s right a Magician- in a crowded yet small Shopping Centre somewhere in Deira Souq.  Flanked by 2 young Sri-Lankan ladies who would play the role of my assistants, my job was to entertain, host and convince as many of the audience members to take part of the raffle draw.  It took me some time to get out of my shell.  It took me a longer time to stop feeling embarrassed of the Shiny Red Waist-Coat and the ridiculous Magician Hat I wore throughout that month.  It was only a matter of time till I found myself learning to adopt an ‘alter-ego’ and fit in the role of a loud, charming and funny entertainer.  A far cry from the shy, awkward introvert I was.  For those of you laughing, I got paid a cool 150 Dirhams a day plus tips for my work.  Not bad at the time for a jobless 19 year old.

I would in the future be pushed out of my comfort zone, and thrown in the deep working as a salesman for a Timeshare company.  I learnt what it felt like pitching to customers; I learnt how it felt being rejected continuously on every evening and how it frustrated me and my best friend because our salaries would only be paid if we closed a deal.  I also learnt how growing a ‘thick-skin’ would help me look past every ‘No’ I get.  I experienced what is known as ‘camaraderie’, going through good and bad days with a team despite the fact we came from different cultures.   I also had a taste of the the rush of closing a deal, and got to understand what it took to win a customer’s trust.

When I spoke to a large group of school Principles and government education leaders this

Speaking to school Principles and educators

week in a 2 day closed event, I warned them that “the most dangerous place for our youth to get used to living, is in their comfort zones”.  I emphasized that as Educators, they should try and encourage school students to embrace the joy of exploring new experiences that would contribute towards developing their characters.  I believe it is such a momentous loss of opportunity if we allow our youth at a young age to limit their aspirations to settling for what is the norm and the standard, thus settling for a “a life less than what they are capable of living” as the late Nelson Mandela had put it.  We tend to forget that everyone we know in who has achieved amazing success our world today has done so stepping out of their comfort zones, and embracing the unknown.

There are consequences for not allowing our youth to experience stepping out of their comfort zones by protecting them or even worse stand in their way by encouraging them to “do what everyone else is and has been doing”.  For example, some of these consequences are:

  • Limits the critical ‘life-skills’ youth can learn and nurture which in turn can help build strong, confident and positive characters
  • Restricts our youth’s appetite to push the boundaries of their capabilities, and discover their true potential talent
  • Stands in the way of growing ‘resilient’ individuals
  • Most dangerous of these consequences, is that it creates a cynical, negative generation that lacks real ambition

Looking back, It’s because of these reasons and what I have personally learned working incomfort-zone1 an early age and being thrown in the deep is why me and my partners recently launched the ‘UAEtopia Talent Mine Initiative’ and have been having numerous conversations with schools, employers and other public institutions to encourage them to offer youth opportunities to rub shoulders with the real world.

Four Ways Your Business Could Benefit from the Month of Ramadhan


Ramadhan Greeting

I have been getting a lot of confused and puzzled looks lately from people I speak to about the month of Ramadhan. That’s because instead of agreeing with the common narrative that “business is going to be slow this month”, or “we plan to leave the country because no one really works in Ramadhan”, or the popular “nothing really happens in Ramadhan”; I tell people that the month of Ramadhan is probably the most important month of the year for me and my business.  And it’s not like I run a tailor shop, or an ‘Iftar Buffet’ as a business (both are known to achieve their highest sales during the month, besides bottles of ‘Vimto’ drinks of course).  In fact, as a consultant winning business or even getting a decision from clients during this month can for many be a challenging feat.

Yet, I believe that the month of Ramadhan can be transformative for business leaders.  Provided we stick to the core essence of the holy month.  What could this be? I couldn’t find a better description of the essence of Ramadhan than this piece written by Taha Ghayyur, and Taha Ghaznavi and published on a website called Islamicity: “Fasting is to discipline our soul and moral behavior, and to develop sympathy for the less fortunate, it is a multi-functional and a comprehensive tool of change in various spheres of our lives, including: social and economic, intellectual and humanitarian, spiritual and physical, private and public, personal and common, inner and outer —all in one!

Let me put this in a more modern day corporate language; what Ramadhan really is a 30-day transformative and leadership ‘Boot-Camp’.  I’ve grown to believe that the month CAN have a powerful and positive impact on your business, and that is by refocusing on your business’ number one and most crucial asset, YOU and your employees.

So, let me get straight in to it and share with you 4 ways you can make the best use of this month and possibly grow a more successful business, and most importantly a more successful you

Ramadhan is a time to re-focus your priorities

Ramadhan is a great catalyst to master the art of priority and time management.  For me Ramadhan is a great time to focus on what I would consider more ‘creative’ and strategic work, rather than the mundane day to day tasks.  Obviously, this means managing a shorter ‘to-do list’ so that you can make time for family and worship.

Ramadhan is a time to re-connect with your clients on a more personal and less formal level

I often here people complain about how difficult it is to reach clients and arrange meetings during the month.  They opt instead to take a vacation or leave the country losing out on a great opportunity to reach out to clients in a more personal manner.  You will be surprised by how your clients would welcome that, but even more by how much you’ve reinforced your relationship with your client

Ramadhan is a good time to further nurture inclusion and cultural integration in your workplace

The Gulf workplace is known to be one of the most diverse with people from different nationalities, cultures and religions.  In normal days, we all go to work ‘punch in’ and get on with it regardless of where we come from.  The month is a great opportunity for corporations to exercise cultural integration towards developing a more productive and happy workforce.  I like some of the habits I’ve seen from some of the organisations during the month such as ‘Iftar gatherings’ or non-muslims joining the muslims in their fast.

Ramadhan is a good time for reflection, personal growth and mindfulness

The feeling of hunger is one of the most powerful a human-being can experience.  Combined with the spiritual demands of the month, Ramadhan is an opportunity for you to grow as a person through reflection.  Some of the habits that are encouraged during the month happen to be increasingly popular in the modern workplace; mindfulness and gratitude